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About Us

Founding Team

Jeannine Coelho
  • LinkedIn

Born & based in Karachi, Jeannine leads our on-ground operations and develops partnerships while overseeing user testing. She is also the CSR Manager at Amreli Steels Limited, was previously a Business Development Manager at ATCO Laboratories and has prior experience managing 1000 patients in Karachi.

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Akhilesh Sivaraman
  • LinkedIn

Akhilesh oversees product development and research, as well as fundraising and marketing. He has a background in pharmacovigilance having worked at IQVIA; bioinformatics at the CNRS (France) & Imperial College London; and corporate financing at Prime Advantage Venture Capital Partners.

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Research Team

Dr Arish Haider
Dr Dua Fasihi
Shafiqa Gul
Asad Fatimi
Abdullah Jamil

Medical & Marketing

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Fayez Malik, MBBS
In-Person Outreach
  • LinkedIn

Born & based in Karachi, Fayez aids our on-ground outreach for building partnerships, acquiring customers and generating leads. He is a creative thinker & an experienced professional graduating with an MBBS from Ziauddin University.

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Mustafa Shah, MBBS
Digital Outreach
  • LinkedIn

Born & based in Karachi, Mustafa is the Associate Editor at JAMSA and graduated with an MBBS from Ziauddin University with 7+ years of experience in the industry. He ensures that patients & their family members always have a friendly point of contact.

Bhavya Balaji Krishnan
Digital Marketing Associate
  • LinkedIn

Bhavya has extensive experience in marketing, business development and life science consulting. She has a double masters from Imperial College London in life sciences and business and leads the development of our brand and online marketing activities.


Supported By

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Advisory Team

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COO, Sina Healthcare

Board Advisor, Harvard Public

Health Review & IRB PPI Sindh

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Dr Nayyar Naqvi OBE, FRCP

Emeritus Consultant Cardiologist, NHS Trust

Among the first to design & implement cardiac rehab programmes in the UK

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Dr Mohsin Mustafa

Visiting Scientist, Harvard School of Public Health


MBA, Oxford University

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Non-Executive Director, 

NHS Medway


Big Data & AI expert

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Angel Investor 

As seen on The Ten Minute Million (Shark Tank India)

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Vinita Chhay
Europe Healthcare Practice Leader, Amazon Web Services

Former Global Head of Healthcare Design, BUPA
Mubariz Sidiqui

IP Lawyer & General Counsel, Pakistan


Trustee, UKMAP British Pakistan Foundation

Ex-Director, GSK

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